STEEL CITY SHIRTS
This is my brand.
Screen printing/ design business & merchandise release label for metal bands.
Over the past few years, I’ve developed the full identity from scratch: designs, logo, products, mock-ups, and visuals.
I didn’t follow a strict style guide, and the branding was always intentional and did what felt right at a time.
I may not have branding brochures, or mock-ups to sit in a portfolio, but these are made for the real world, been worn and lived in.
THE LOGO
The logo design was inspired by elements that reflect Sheffield — the Steel City — combined with the chrome aesthetics of 80`s graphics and industrial design.
I wanted this to be a tribute to the city`s industrial past.
check how the logo works in the wild
the website
Here’s the website I’ve created for the brand, powered by Squarespace.
SHOP SHIRT DESIGN
From time to time I design some shop shirts.
It`s a great way to showcase my design skills, print quality and print techniques.
This is the latest edition of shop shirts with a big design on the back and small logo at the front.
BELOW YOU CAN SEE A SELECTION OF VISUALS, ADVERTISEMENTS AND LOOKBOOKS I HAVE CREATED FOR THE BRAND
